Bringing ideas tolife with Videography

Editing is a tool that helps convey ideas. I can bridge the gap between watching and feeling with sound effects (sfx) and visual effects (vfx) because of my multiple years of experience in After effects, Premiere pro and DaVinci Resolve.

I have developed my own power grade over the last year and with it I can easily change certain values to get any desired look I want, with the right filming setup of course. Color grading when you break it down to its core is essentially math, and I am not one to shy away from an equation or two.

I have studied and experienced the algorithm countless times, to do well you don't just need someone who can edit and film for you, you also need someone who understands the psychology behind the viewer/buyer. As of 26/07/18 I have generated Duncan local businesses 5406 likes on social media with the average like count being 176 on 19 different videos. Ads especially are treated harshly on social media, users don't wait to see if an ad will get good. Gen Z in particular scrolls past an ad in just 1.3 seconds if its not engaging enough. There is many ways to get around this for example this is what my process would look in order: Planning and executing the hooks, pattern interrupts, loops, pattern breaks and call to actions (CTA). There is also other things to be aware of like what is the goal of the ad, if the is ad indirect or not and what people/niches -> sub niches is the ad is targeting.